DESSERTS
Don't Desert the Sweets
Despite current 'credit crunch' fears the total commercial
foodservice sector saw steady growth in traffic of 1.1% and
average spend increases of 2.6%1. More specifically,
pubs saw the total desserts category grow
by 2%2 overall so indulgent sweet treats are still
very popular, despite the 'healthy' trends occurring elsewhere.
If you have limited skills in the kitchen, with only a few simple additions, you can use baked goods as an easy to serve alternative to the more time consuming, traditional dessert offerings. Donuts and muffins saw an increase in servings YOY of 1% and in some sectors, by as much as 6%3, and no surprise, as Donuts are still the nation's favourite treat, growing consistently across all commercial sectors. In response to this trend, and to take advantage of this additional sales opportunity, you should offer a combination of after dinner delights to include baked goods.
From Frozen Treasures to Indulgent Pleasures
For a very quick and easy 'old time favourite with a modern
twist', try a Moy Park Foodservice Fruit Pie.
Available in two varieties; Apple and Strawberry and Custard,
these delicious pies can be deep fried from frozen and on
the plate in under 6 minutes. Just top with ice cream, cream
or custard to create a mouth-watering dessert and as 75%4
of purchasing decisions are made at point of purchase, improve
customer awareness of your dessert range and increase sales
by using the FREE eye catching point
of sale, available from Moy Park Foodservice.
Moy Park Foodservice's donuts are ready to eat in just 30-45 minutes straight from the freezer and with a shelf life of between 12-24 hours operators can defrost exactly what they need with very little notice, keeping waste to a minimum. Try the two NEW additions to the range; Rip 'n' Dip, a crinkle ring donut, perfect for sharing and delicious served with a dipping bowl of fruit coulis, indulgent chocolate sauce or vanilla whipped cream or the Vanilla Glazed Cruller, a light, cake-style donut swirl, generously iced with a vanilla glaze which can be served as a little bit of luxury with a creamy Cappuccino. And the versatility of the Moy Park Foodservice range of donuts doesn't stop there. For the children, (or child at heart!), why not offer a mixture of sugared, cinnamon and chocolate mini donuts with a scoop or two of ice cream?
Chocolate Iced Donuts & Ice Cream - Profitable Serving
Suggestion:
| Cost | ||
| 5 mini donuts | 10p | |
| Scoop of vanilla ice cream | 90p | |
| Total food costs | £1.00 | (Based on average cost prices) |
| Suggested selling price | £2.99 | |
| Cash profit | £1.99 |
1-3 (Source: The NPD Group/CREST®,
Commercial Channel Review Q4 2007)
4 POPAI U
To find out more about the range of Moy Park Foodservice products and for your FREE point of sale, log onto www.moyparkfoodservice.com or call the Prime line on 0800 085 2749.
