CATERING FOR KIDS
Families are an important target for many foodservice operators but firstly, how do you attract them and then, how to keep both kids and parents happy?
Moy Park Foodservice has carried out extensive research and worked with a number of operators, looking into what appeals to children and parents alike. Results have shown that over 50% of kids prefer to pick and choose from their own menu and 75%* of purchasing decisions are made at point of purchase.
By going to the Moy Park Foodservice website, you can use the unique menu making facility and choose from a vast range of products that are favourites with children (and include other popular menu items of your own) to create your own bespoke menus on-line in minutes, enhancing your own menus, driving more customers to your outlet and ultimately, saving you time and money. Available exclusively from Moy Park Foodservice it has never been easier to create professional, mouth-watering menus for your business, absolutely FREE. In addition, you can improve customer awareness of your offering and increase sales by using eye catching point of sale material. Moy Park Foodservice has a range of FREE downloadable POS material available on its website too.
In addition, try offering a family meal which has something for everyone. Richard Kindleysides, of the Bermudan Fish Bar in Camber Sands, did just that when he trialled Moy Park's 'Tasty Tub'. He says, "I offered an irresistible mix of succulent southern fried Chick 'n' Dixie, Crunchy Chick 'n'’ Mini Fillets, Chick 'n' Ferno Wings, chips, Sugared Mini Donuts and a soft drink, for just £14.99. Many of the locals still favoured the fish but tourists and especially families chose the 'Tasty Tub' as it was such great value for money."
Top tips for serving happy families:
- Have a dedicated children's menu and let children choose - Moy Park Foodservice's research shows that over 50% of children say they would prefer to
- Serve children first where possible
- Provide older children with smaller portions from the adult menu - more than 50% of adults say their children want this, according to Moy Park Foodservice's research
- Mix healthy options with children's favourites to keep everyone happy
- Promote your menu offering using posters, show cards and promotional leaflets
* POPAI U
To find out more about the range of Moy Park Foodservice products, create your own bespoke menu and to download your free eye-catching POS, visit www.moyparkfoodservice.com or call the Prime Line on 0800 085 2749.
